We work in a team to come up with the concept because that means short pathways and fast decision-making. Developing a truly unique product also requires a willingness to do things differently from before. No rigid guidelines, no reruns. The requirements of the customer flow into the product development as do the wishes of consumers, which we identify on the basis of trend reports, research and competitor analysis. Meanwhile, our creative team contributes innovative design suggestions for the content and packaging. When developing the customised overall concept, we always make sure that every design is technically feasible and commercially-viable for you.

We have established an efficient process in order to be extremely flexible and able to fulfil almost every customer request. It is turned into reality through our co-operation network of manufacturers around the globe, whom we select based, among other things, on specialisation, quality standards and sustainability. These years-long contacts are based on trust and co-operation on an equal footing. The responsibility for the complete implementation remains in our hands, as does the quality management. We take care of the purchase of raw materials and packaging materials, are on site during production, arrange for items to be registered and control all production steps in line with the target sales market (e.g, the EU Cosmetics Regulation).

If necessary, we support our customers in marketing their cosmetics. We analyse how the product can best be positioned in the market and define communication strategies for the relevant target groups. What areas of potential exist in the market and how can they be exploited? How can the product be set up in a particularly advantageous fashion at the POS? In order to answer these questions, we use our detailed trend and market analyses and our creative expertise in beauty branding. Together, we work out an optimal marketing mix that will make your brand even more successful.

The work is far from over for us when we present the finished product to our customers. This is because we also take care of all the distribution and logistics for cosmetics products. We manage your goods in our warehouse and deliver them in line with your individual custom requirements – whether to a central warehouse or directly to their store. Always in the requested quantity and always exactly where our customer needs them. We are able to do away with rigid distribution channels due to our worldwide network of manufacturers and suppliers. Instead, we can focus with great precision on the needs of our customers and offer efficient solutions. Minimising costs while maintaining the highest quality standards and quick availability of products are very important components of this.